Ann Smarty is the founder of Smarty Marketing, a boutique SEO agency based in New York, and Viral Content Bee, a social media promotion tool. Ann’s search engine optimisation career began in 2005. She is the former editor-in-chief of Search Engine Journal, and contributor to prominent search and social blogs, including Small Business Trends and Mashable. Brand identity is the impact of a company’s visual elements — logos, colours, fonts — from its website, marketing campaigns, social media channels, emails, and more. An effective brand strategy drives recognition, trust, and loyalty. The brand identity process used to take much time and money.…
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Dare Olatoye (Co-founder & CEO, Trueflutter) 📸DareOlatoye Dare Olatoye’s sister got married for the first time at the age of 47 to an amazing gentleman who had lived barely 10 minutes away from her for many years, and had also been searching for a committed relationship all that time. Yet they had never met. Dare and his brother realised that there were millions of people in his sister’s situation, which was an issue that technology could easily solve. So they set out to build what became the Trueflutter app – a powerful matchmaking tool for Africans on the continent and…
The Paralympic logo 📸 Guillaume Bontemps/Ville de Paris The 2024 Paralympic Games will kick off on August 28th with the opening ceremony on the Place de la Concorde. Held for the first time in France, the Paralympic Games will bring 4,400 athletes and thousands of sports fans together until September 8th. Exceptional venues. The 549 events of the Paralympics will take place on some exceptional and iconic sites, such as the Invalides for para-archery, the Eiffel Tower for blind soccer, the Champ-de-Mars for para-judo and wheelchair rugby, and the Château de Versailles park for para-equestrian events. Para-badminton and para-weightlifting will…
The Olympic Games are over. The Olympic Flag was handed over Sunday to Simone Biles and Karen Bass, the mayor of Los Angeles, the host city for the 2028 Olympic Games. After 16 days of thrilling events, and a star-studded closing ceremony held in France’s national stadium and also projected from Long Beach in Southern California, the French capital has handed over hosting duties for the Summer Games to the next city in line: Los Angeles in 2028. https://www.youtube.com/watch?v=KIeHFbfSbCM Evidently attempting to show that surpassing Paris isn’t mission impossible, Los Angeles rolled out a skydiving Tom Cruise, Grammy winner Billie…
The 2024 Paris Olympics are finally coming to a close this weekend. On August 11, the Closing Ceremony of the Olympic Games will bring to a conclusion 17 historic days of sporting feats and festivities in France. The event will include traditional elements, such as: The parade of athletes The thanking of the 45,000 volunteers The medal ceremony for the women’s marathon The extinguishing of the Olympic flame, which will be brought from Tuileries, where the cauldron has been on display and visited by tens of thousands of fans The proclamation of the end of the Olympic Games, made by the President…
Some of the most amazing Olympic closing ceremonies 🎥Olympics.com After more than two weeks of action-packed sport, Paris is preparing for the 2024 Olympics closing ceremony, which takes place on Sunday, 11 August and is being held at the Stade de France, starting at 20:00 BST and finishing at 22:30. Thomas Jolly, the artistic director who brought us Céline Dion singing Edith Piaf’s classic, L’Hymne à l’Amour halfway up the Eiffel Tower at the Opening Ceremony of the Olympic Games Paris 2024, is also heading the Closing Ceremony. To get an insight into how past Olympic Games closing ceremonies have panned out, here’s…
Course des cafés 📸Joséphine Brueder/ Ville deParis Waiters and waitresses take on the challenge of walking two kilometres through the streets of Paris and finishing first without dropping anything from their tray. After a decade-long absence, the iconic “Course des Café” (“Café Race”), formerly known as the “Waiters’ Race”, returned to the heart of Paris on March 24. While the name has been updated for inclusivity, the essence of the event remains unchanged. This revival, however, has a dual purpose: to combat plastic waste and to celebrate the art of service in the midst of a bustling café scene. Course…
Social media content creator, Hauwa – she dared to ask, and she received 🎥@h_a_u_w_a One week ago, social media content creator Hauwa released an epic Instagram reel in which she asked fast-food chain, Chicken Republic, to consider dialing back the price of its basic Refuel Meal (a piece of chicken and a portion of rice) from N2,000 to N1000 – considering the tough economic environment. Hauwa was clear in her mission, saying: If we beg @chickenrepublic enough times and they reduce it, I’ll pay for 100 packs. Please tag Chicken Republic until they see this video. It worked, with four things happening:…
Paris 2024: Nigeria’s D’Tigress beat world numbers 3 (Australia) and 5 (Canada) to reach the Olympic basketball quarter finals Nigera’s D’Tigress made history as the first African basketball team to reach the quarter finals of an Olympic basketball tournament, beating world number 3 Australia (75-62) and world number 5 Canada (79-70) to reach the qualifying stage. Fully and proudly kitted by Ugo Udezue’s AFA Sports, D’Tigress are now incredibly ranked number 12 in the world! 100-metre Olympic gold winner, Julien Alfred 📸 Getty Images/ Cameron Spencer Next, from the small Caribbean island of St. Lucia, 23-year old Julien Alfred clinched…
Olympian, Allyson Felix – Co-Founder, Saysh Olympic star Allyson Felix headed to Paris fist week of July 2024 – not to compete on the track as she did for the last 20+ years, but to launch the Olympic Village’s inaugural nursery to support parent athletes, in partnership with Pampers. The most decorated Olympian in track and field athlete in Olympic history (with 11 medals), Felix traveled to Paris with her family of four, and she has an interesting entrepreneurial story. Her company, Saysh, founded in 2021, just weeks before her Olympic performance in Tokyo, was the result of a very…